Using digital marketing for lead generation
To some, digital marketing is still an unfamiliar area yet its potential to attract new business can be extremely powerful and successful. Here we explain what types of digital marketing there are and how these are best used to suit your type of business.
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A simple guide to boosting your business with local reviews
In this article we detail the benefits or having a positive online review profile. What should and shouldn't you be doing, and which platforms should you be focusing your efforts on.
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Your website ranking is based on: you are what you E-E-A-T!
Boost your search engine ranking positions, by following our useful content writing guidelines. Google makes regular changes to the way it determines your website position, so it's important to stay ahead of the competition.
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Google Local Services ads and how it could work for your business
Google Local Services ads helps you to connect with the people who search Google for the services that you offer. You pay for leads instead of clicks meaning that results are based on actual 'real' enquiries.
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Why Google Business Profile is important for your business
Previously know as Google My Business, Google Business Profile is an important online tool, essential for business to thrive.
Here we discuss what it is, it's importance to your business and tips on how to keep it fresh.
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Important Enhancements to Yahoo & Gmail Email Security for 2024
Yahoo & Gmail are implementing crucial changes in their email authentication protocols for 2024, this is to enhance inbox security. In this article we help you to understand the new sender requirements for 2024.
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Top 6 budget-friendly marketing strategies
As 2024 gets well underway, we look at some of the most cost-effective marketing strategies that can be undertaken by businesses with an online presence.
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Important email data licensing factors
Before we embark on an email prospecting campaign, we will ask a series of questions, to ensure that there is the quantity of data available to meet the specific needs of the customer. In this article we summarise some of the criteria needed for data licensing.
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Prospect list selection
So how do you reach the right people in your marketing campaigns? We explain everything you need to know about prospect lists to ensure you reach your most relevant target audience every time.
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Data hygiene
We explain exactly what 'data hygiene' is and why it is so important to the success of any campaign where data lists are used.
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Don't ignore low-hanging fruit
It's incredible the number of customers we speak to, that have an existing customer base but make no use of it! That's potentially free additional revenue right there.
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The effectiveness of website landing pages
What is a website landing page and how can these landing pages enhance the overall effectiveness of your digital marketing or advertising campaign?
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The importance of data in email marketing
Selecting the right data is key to a successful email marketing campaign. But there are many important things to consider. We make sure you contact the right people!
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HTML email marketing hints and tips
This month we talk about some best practice guidelines for creating your own HTML email templates for regular newsletters, and how to engage your audience.
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Will moving my website to a new CMS improve SEO?
This week, we discuss whether there are any benefits of migrating your website from one company (or CMS) to another. Should you, or shouldn't you move!
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Website chat facilities, do they really work?
Should we or shouldn't we add one to our website? We look at the benefits of website chat facilities and some interesting stats in 2021
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What is Google paid search or PPC?
Within this article, we give you a really quick peek into Google's paid search or PPC platform and highlight some very important do's and don'ts of running a successful campaign!
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What on earth is SEO?
Many people talk about SEO and the fact it can bring 'free traffic' to your website. Partly true, but unless you know what you're doing, you need to pay someone to help you get there!
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LinkedIn outreach - lead generation service
The team at Correl8 work as either an extension to your existing marketing department or function as a new team altogether.
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A summary of our digital marketing services
We've been working hard, had a bit of a shuffle around, and been on a little bit of a recruitment drive and we're now able to offer even more digital marketing services than before.
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