What is backlinking and why is it important for your website?

If you're running your own website, you might have heard about backlinking. But what is it, and why is it important for your website?

What is backlinking?

Backlinking, simply put, is the practice of getting other websites to link back to your website. These links are called backlinks, and they're a way for search engines to measure the popularity and authority of your website. The more backlinks you have, the higher your website is likely to rank in search engine results pages (SERPs).

Why is backlinking important for your website?

Well, as we just mentioned, backlinks can improve your website's ranking in search engine results pages. But it's not just about quantity - the quality of your backlinks is important too. Backlinks from high-quality, authoritative websites can have a bigger impact on your website's ranking than backlinks from low-quality websites.

So, how do you find your website's backlinks?

There are several tools available for this, both free and paid. One of the most popular tools is Ahrefs. Simply enter your website's URL into the search bar, and Ahrefs will give you a list of all the websites that are linking back to your website. You can also see metrics like the domain authority and page authority of these websites, which can help you determine the quality of your backlinks.

Another tool you can use is Google Search Console. This tool is free, and it's provided by Google. Once you've verified your website with Google Search Console, you can see a list of all the websites that are linking back to your website, along with other helpful metrics like the number of impressions and clicks your website is getting from search engine results pages.

In conclusion, backlinking is an important practice for any website owner who wants to improve their website's ranking in search engine results pages. By getting high-quality backlinks from authoritative websites, you can improve your website's visibility and attract more organic traffic.

How to increase your backlinks

The best way to get backlinks is by earning them naturally. If you create content that people find useful or interesting, they're more likely to link to it. So, focus on producing high-quality content that provides value to your audience.

You could also just simply ask other websites in your niche that have a similar audience to yours if they would like to link to your content. This strategy is known as outreach link building.

Guest blogging is another effective way to increase your backlinks. By writing guest posts for other websites in your niche, you can include a link back to your website in your author bio or within the content itself. This not only helps you earn backlinks but also helps you establish yourself as an expert in your field.

Participate in related online communities and forums. By providing helpful answers to people's questions and linking back to your website when appropriate, you can earn backlinks and drive traffic to your website at the same time.

Lastly, make sure your website is listed in online directories and review sites. These sites often provide a link back to your website, which can help improve your backlink profile.

In conclusion, increasing your backlinks takes time and effort, but it's worth it in the long run. We can help with all aspects of backlinking should you need a hand!

21 Apr, 2023

Clare Gill SEO

Business Support

What our customers say

Correl8 have been absolutely brilliant. They took our initial ideas and created a website that we are proud of for its design and functionality. Over the years they have created add-on modules that meet our specific requirements like a blogging module and a testing module. One of the key things for us is their customer service – very quick to respond in a very helpful and supportive way. Overall, a great partner!

Phil Hopkins

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Correl8 have constantly delivered to a high standard our bespoke system requirements from website through to back office developments. Commitment to project scope and working within agreed timeliness is a key focus and they have been excellent in project delivery on time. They have a great business partnership philosophy in helping us bring alive dynamic solutions and meeting our evolving system requirements.

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I have both known and worked with the guys at Correl8 for well over 10 years now, and in that time they have never failed to deliver work and technology to the highest standard. That was why I was confident that they were the right partner for my new business. The system and reservation platform that they have developed is so unique and powerful, it allows us to quickly and easily contract new suppliers and homes and have them on-sale in the UK.

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Correl8 have consistently delivered and supported Hovertravel as a business moving forward. They fully understand what we need to achieve from our online presence and completed the initial work within the projected deadline and budget.

Julie Robson

Hovertravel - Sales and Development Manager

We are delighted with the services provided by the team at Correl8. They are friendly and professional and posses all the skills and expertise necessary too help us to drive the business further forward. I would not hesitate in recommending Correl8 to any company looking to compliment any digital marketing services with very capable and reponsive in-house web developers.

Emma McFarlane

KpH Group - Sales & Marketing Executive

After receiving notice from our current system suppliers, we were left looking for an alternative that could support and develop our online business further. Correl8 came recommended to us by a partner, and we invited them along for to the office an initial visit. Their knowledge, experience and professionalism in this industry was evident. We are delighted with the work and support they have given us to date, all within timescales indicated, and would have no hesitation in recommending their services to any other business.

Karl Lapage

Coach Direct - Managing Director

I have used many different website content management systems to update content, write blogs and post articles. I can honestly say that the Correl8 CMS is far better than all of them. It's intuitive and easy to use and if you require more functionality, it can be added in for you. Plus, if you do find you occasionally require a little assistance, then the developers are quickly on hand to help.

Alexandra Wilks

Wimbledon School of English - Digital Marketing and Marketing Officer

Simon and the team at Correl8 have assisted not only us but a lot of my close business associates with their websites and digital marketing services. I would have no hesitation in recommending Simon and all the staff at Correl8. Their work is second to none.

Gary Streets

Colvin - Group Director

We didn't really know what we wanted when we started and we must have been very painful customers to deal with as we made him re do a couple of websites from scratch as we kept changing our minds and our brief. All the way through the process Si remained calm and helpful and for a technophobe like myself, he made the whole process seem vaguely understandable. I would highly recommend both him and Olly...and all the team at Correl8.

Chris Cole

Alliance Buying Group - Managing Director

The team at Correl8 has been supporting the development of our online business for more than 6 years now and we've been delighted with the service we've received. Most recently, they provided us with a new, mobile-friendly website and enhanced our entire back-end booking system, all within a very tight time scale. We had quite a few unique requests with what we required the new system to do, and they had no problem building this into the platform. Overall, extremely pleased with their work. Great team to work with and can't speak highly enough of them

Miles Saward

Sport Options - Managing Director

What a great company to work with, they have been working with our company recently, particularly on digital marketing - the results are great. Fabulous attention to detail, contact and customer service. Well done indeed.

Kevin Bishop

Town and Country Legal Services LLP - Senior Partner

A big thank you to Simon and the team at Correl8 who are assisting us with our digital marketing services and how we engage with our customers. A really nice group of people to work with. Honest, reliable and knowledgeable.

Simon Robinson

Baldwin Robinson Law - Senior Partner

Correl8 got a feeling of what our business is all about, and the way we wanted to go forward with the look of the website. We came into the process with no technical knowledge and you were both very patient in taking us through every stage until we had the perfect look and you have helped us steer the business in a more up-to-date way. I am delighted with our new website, which I believe conveys traditional jewellers but with modern ideas and some excellent pre-loved jewellery together with new and modern gold and silver jewellery. Thank you once again for all your help and professionalism.

Andrew Browne

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A great team to work with, always professional in their approach as well as an understanding of every client's needs. They are able to create bespoke digital solutions that work with your business. 100% recommend!

Jonathan Docksey

Design JD - Director

We have worked with Correl8 for a number of years. A very professional team who offer a great solution. I would thoroughly recommend.

Simon Wright

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Correl8 have just finished creating my website, and I couldn’t be happier. I knew nothing about what was required for the build and Si walked me through every step and made it super easy for me. I am super happy with my finished website and I would recommend Correl8 every time!!

Natasha Knox

Pure NRG Nutrition - Managing Director

Having navigated through a number of web support services we have finally found one that is proactive in understanding and promoting our business. I feel confident with the return we are receiving on our investment and that Correl8 are driving our presence on the web.

Robin Fawke

Hawke Financial Services - Senior Partner

We worked with Correl8 on a branding and website project. We found them to be friendly, responsive and professional at all times. We worked very closely with them to define our brief and they delivered a fantastic website which we are delighted with. We would highly recommend their services.

Mandy Robinson

Baldwin & Robinson Law - Senior Partner