The importance of keeping your website up to date

A website is one of the most valuable assets a business can have in today’s digital world. Not only does it provide vital information about your business, but it also serves as an online storefront and a platform to engage with customers, both old and new! However, having a website is simply not enough. Keeping your website up-to-date and relevant with regular content posts is critical to your online success. And here's why ...

Studies have shown that regularly updating your website with new, high-quality content can drive more traffic to your site, increase engagement with your audience, and improve your search engine rankings. In fact, according to a survey by Hubspot, websites that regularly post blog content receive 97% more links to their website and 55% more website visitors compared to those that don't.

In addition, a study by Orbit Media found that businesses that publish blog posts at least 16 times a month receive 3.5 times more traffic than those that publish 0-4 times a month. Now those are some serious stats!

So here's our top 6 reasons on why you should keep your website up-to-date and relevant:

  • Increased Traffic: Regularly updating your website with new content can drive more traffic to your site, as it gives users a reason to keep coming back. Keep it interesting folks!
  • Improved Search Engine Rankings: Search engines like Google simply love websites that regularly update their content, as it demonstrates that your site is active and relevant. This is really important if you're running an SEO campaign.
  • Increased Customer Engagement: Regularly updating your website with new content gives your audience something to engage with, which can increase the time they spend on your site and lead to higher conversion rates and lower bounce rates!
  • Better User Experience: Keeping your website up-to-date with fresh, relevant content ensures that your visitors always have access to the latest information about your products and services. Be sure to tell them about this too with regular customer engagement (newsletters for example).
  • Increased Credibility: Regularly updating your website with high-quality content can increase your credibility and establish you as a thought leader in your industry. How about that eh? Just look at us!
  • Better Brand Awareness: By regularly updating your website with new content, you can build brand awareness and establish yourself as a trusted source of information in your industry. Be sure to share this content across other mediums, such as social channels and email for maximum exposure!

If you'd like to know more about keeping your website up to date, or would see how we can help, please don't hesitate to drop us a line.

What our customers say
Correl8 have been absolutely brilliant. They took our initial ideas and created a website that we are proud of for its design and functionality. Over the years they have created add-on modules that meet our specific requirements like a blogging module and a testing module. One of the key things for us is their customer service – very quick to respond in a very helpful and supportive way. Overall, a great partner!
Phil Hopkins
Chief Executive - The English Language Centre
Correl8 have constantly delivered to a high standard our bespoke system requirements from website through to back office developments. Commitment to project scope and working within agreed timeliness is a key focus and they have been excellent in project delivery on time. They have a great business partnership philosophy in helping us bring alive dynamic solutions and meeting our evolving system requirements.
Damien Mooney
Managing Director - Cruising Excursions (Venture Ashore)
Correl8 have consistently delivered and supported Hovertravel as a business moving forward. They fully understand what we need to achieve from our online presence and completed the initial work within the projected deadline and budget.
Julie Robson
Hovertravel - Sales and Development Manager
We are delighted with the services provided by the team at Correl8. They are friendly and professional and posses all the skills and expertise necessary too help us to drive the business further forward. I would not hesitate in recommending Correl8 to any company looking to compliment any digital marketing services with very capable and reponsive in-house web developers.
Emma McFarlane
KpH Group - Sales & Marketing Executive
After receiving notice from our current system suppliers, we were left looking for an alternative that could support and develop our online business further. Correl8 came recommended to us by a partner, and we invited them along for to the office an initial visit. Their knowledge, experience and professionalism in this industry was evident. We are delighted with the work and support they have given us to date, all within timescales indicated, and would have no hesitation in recommending their services to any other business.
Karl Lapage
Coach Direct - Managing Director
I have used many different website content management systems to update content, write blogs and post articles. I can honestly say that the Correl8 CMS is far better than all of them. It's intuitive and easy to use and if you require more functionality, it can be added in for you. Plus, if you do find you occasionally require a little assistance, then the developers are quickly on hand to help.
Alexandra Wilks
Wimbledon School of English - Digital Marketing and Marketing Officer
We didn't really know what we wanted when we started and we must have been very painful customers to deal with as we made him re do a couple of websites from scratch as we kept changing our minds and our brief. All the way through the process Si remained calm and helpful and for a technophobe like myself, he made the whole process seem vaguely understandable. I would highly recommend both him and Olly...and all the team at Correl8.
Chris Cole
Alliance Buying Group - Managing Director
The team at Correl8 has been supporting the development of our online business for more than 6 years now and we've been delighted with the service we've received. Most recently, they provided us with a new, mobile-friendly website and enhanced our entire back-end booking system, all within a very tight time scale. We had quite a few unique requests with what we required the new system to do, and they had no problem building this into the platform. Overall, extremely pleased with their work. Great team to work with and can't speak highly enough of them
Miles Saward
Sport Options - Managing Director
What a great company to work with, they have been working with our company recently, particularly on digital marketing - the results are great. Fabulous attention to detail, contact and customer service. Well done indeed.
Kevin Bishop
Town and Country Legal Services LLP - Senior Partner
A big thank you to Simon and the team at Correl8 who are assisting us with our digital marketing services and how we engage with our customers. A really nice group of people to work with. Honest, reliable and knowledgeable.
Simon Robinson
Baldwin Robinson Law - Senior Partner
Correl8 got a feeling of what our business is all about, and the way we wanted to go forward with the look of the website. We came into the process with no technical knowledge and you were both very patient in taking us through every stage until we had the perfect look and you have helped us steer the business in a more up-to-date way. I am delighted with our new website, which I believe conveys traditional jewellers but with modern ideas and some excellent pre-loved jewellery together with new and modern gold and silver jewellery. Thank you once again for all your help and professionalism.
Andrew Browne
J.J. Browne & Son Jewellers Limited, Director
A great team to work with, always professional in their approach as well as an understanding of every client's needs. They are able to create bespoke digital solutions that work with your business. 100% recommend!
Jonathan Docksey
Design JD - Director
We have worked with Correl8 for a number of years. A very professional team who offer a great solution. I would thoroughly recommend.
Simon Wright
Operations Director - REaD Group
Correl8 have just finished creating my website, and I couldn’t be happier. I knew nothing about what was required for the build and Si walked me through every step and made it super easy for me. I am super happy with my finished website and I would recommend Correl8 every time!!
Natasha Knox
Pure NRG Nutrition - Managing Director
Having navigated through a number of web support services we have finally found one that is proactive in understanding and promoting our business. I feel confident with the return we are receiving on our investment and that Correl8 are driving our presence on the web.
Robin Fawke
Hawke Financial Services - Senior Partner
We worked with Correl8 on a branding and website project. We found them to be friendly, responsive and professional at all times. We worked very closely with them to define our brief and they delivered a fantastic website which we are delighted with. We would highly recommend their services.
Mandy Robinson
Baldwin & Robinson Law - Senior Partner
Olly and Simon are great people to deal with and their team is hugely talented. They recently updated our website and managed the process of changing servers; the project was expertly handled throughout leaving us in no doubt that we made the right decision in moving to Correl8.
Rod Laws
Glenmarch - Managing Director

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