Your website ranking is based on: you are what you E-E-A-T!
Boost your search engine ranking positions, by following our useful content writing guidelines. Google makes regular changes to the way it determines your website position, so it's important to stay ahead of the competition.
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Google Local Services ads and how it could work for your business
Google Local Services ads helps you to connect with the people who search Google for the services that you offer. You pay for leads instead of clicks meaning that results are based on actual 'real' enquiries.
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![Google Local Services ads](files/NewsThumb/Images/1/homepage-concept-with-search-bar-resized.jpg)
Why Google Business Profile is important for your business
Previously know as Google My Business, Google Business Profile is an important online tool, essential for business to thrive.
Here we discuss what it is, it's importance to your business and tips on how to keep it fresh.
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![Google Business Profile](files/NewsThumb/Images/1/google-business-profile.jpg)
Important Enhancements to Yahoo & Gmail Email Security for 2024
Yahoo & Gmail are implementing crucial changes in their email authentication protocols for 2024, this is to enhance inbox security. In this article we help you to understand the new sender requirements for 2024.
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![](files/NewsThumb/Images/1/email-marketing-spam-final.jpg)
Top 6 budget-friendly marketing strategies
As 2024 gets well underway, we look at some of the most cost-effective marketing strategies that can be undertaken by businesses with an online presence.
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![Top 6 budget-friendly marketing strategies](files/NewsThumb/Images/1/marketing-tips.jpg)
Important email data licensing factors
Before we embark on an email prospecting campaign, we will ask a series of questions, to ensure that there is the quantity of data available to meet the specific needs of the customer. In this article we summarise some of the criteria needed for data licensing.
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![](files/NewsThumb/Images/0/email-marketing-data.jpg)
What is a CMS?
You probably hear the term CMS bandied about a fair bit these days. But what does it mean, and what does it actually do? In this article, we explain what a CMS really is and the benefits of using one can have.
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![](files/NewsThumb/Images/0/cms.png)
Supercharge your SEO with JavaScript
You’ve most likely heard of JavaScript even if you have no idea what it does. Here we explain what it is and how it can play a crucial role in getting your content noticed by search engines and boost your SEO rankings.
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![Supercharge your SEO with JavaScript](files/NewsThumb/Images/0/seo_news_image.jpg)
Prospect list selection
So how do you reach the right people in your marketing campaigns? We explain everything you need to know about prospect lists to ensure you reach your most relevant target audience every time.
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![](files/NewsThumb/Images/0/target-group-g00d0913b6_1280.jpg)
Data hygiene
We explain exactly what 'data hygiene' is and why it is so important to the success of any campaign where data lists are used.
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![](files/NewsThumb/Images/0/DataLoad2.jpg)
The 404 error page
Ever stumbled across a 404 error page when searching on the internet? We explain what they are and how you can turn them into a really useful tool for your brand.
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![](files/NewsThumb/Images/0/error-404.jpg)
What is backlinking and why is it important for your website?
If you've heard of backlinking but are not sure why they are important for your website, or how to increase yours then we'll explain all you need to know.
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![What is Backlinking](files/NewsThumb/Images/0/what-is-backlinking.jpg)
What's a green website & how do I change colour?
Have you ever heard of 'green websites'? In this article we talk a little more about how to make your website more environmentally friendly.
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![Green Website](files/NewsThumb/Images/0/green-keyboard-small-web.jpg)
The importance of keeping your website up to date
So once I get my website live, I just leave it up there right? I don't need to keep it updated do I ... Google will take care of that! Oh, just how wrong could you be.
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Try our unique approach to business coaching
Times are hard, and it can be tough to find the motivation to keep going. Remember this: you are an entrepreneur, and that means you're a leader.
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Don't ignore low-hanging fruit
It's incredible the number of customers we speak to, that have an existing customer base but make no use of it! That's potentially free additional revenue right there.
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![](files/NewsThumb/Images/0/man-at-laptop-with-coffee.jpg)
The effectiveness of website landing pages
What is a website landing page and how can these landing pages enhance the overall effectiveness of your digital marketing or advertising campaign?
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![Website landing page](files/NewsThumb/Images/0/web-page.jpg)
The importance of data in email marketing
Selecting the right data is key to a successful email marketing campaign. But there are many important things to consider. We make sure you contact the right people!
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![](files/NewsThumb/Images/0/email-marketing-data.jpg)
HTML email marketing hints and tips
This month we talk about some best practice guidelines for creating your own HTML email templates for regular newsletters, and how to engage your audience.
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![Email Marketing Tips](files/NewsThumb/Images/0/email-marketing-image.jpg)
Will moving my website to a new CMS improve SEO?
This week, we discuss whether there are any benefits of migrating your website from one company (or CMS) to another. Should you, or shouldn't you move!
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![](files/NewsThumb/Images/0/seo_1.jpg)