Top 6 budget-friendly marketing strategies
As 2024 gets well underway, we look at some of the most cost-effective marketing strategies that can be undertaken by businesses with an online presence.Read more
Important email data licensing factors
Before we embark on an email prospecting campaign, we will ask a series of questions, to ensure that there is the quantity of data available to meet the specific needs of the customer. In this article we summarise some of the criteria needed for data licensing.Read more
What is a CMS?
You probably hear the term CMS bandied about a fair bit these days. But what does it mean, and what does it actually do? In this article, we explain what a CMS really is and the benefits of using one can have.Read more
Prospect list selection
So how do you reach the right people in your marketing campaigns? We explain everything you need to know about prospect lists to ensure you reach your most relevant target audience every time.Read more
We explain exactly what 'data hygiene' is and why it is so important to the success of any campaign where data lists are used.Read more
The 404 error page
Ever stumbled across a 404 error page when searching on the internet? We explain what they are and how you can turn them into a really useful tool for your brand.Read more
What is backlinking and why is it important for your website?
If you've heard of backlinking but are not sure why they are important for your website, or how to increase yours then we'll explain all you need to know.Read more
What's a green website & how do I change colour?
Have you ever heard of 'green websites'? In this article we talk a little more about how to make your website more environmentally friendly.Read more
The importance of keeping your website up to date
So once I get my website live, I just leave it up there right? I don't need to keep it updated do I ... Google will take care of that! Oh, just how wrong could you be.Read more
Try our unique approach to business coaching
Times are hard, and it can be tough to find the motivation to keep going. Remember this: you are an entrepreneur, and that means you're a leader.Read more
Don't ignore low-hanging fruit
It's incredible the number of customers we speak to, that have an existing customer base but make no use of it! That's potentially free additional revenue right there.Read more
The effectiveness of website landing pages
What is a website landing page and how can these landing pages enhance the overall effectiveness of your digital marketing or advertising campaign?Read more
The importance of data in email marketing
Selecting the right data is key to a successful email marketing campaign. But there are many important things to consider. We make sure you contact the right people!Read more
HTML email marketing hints and tips
This month we talk about some best practice guidelines for creating your own HTML email templates for regular newsletters, and how to engage your audience.Read more
Will moving my website to a new CMS improve SEO?
This week, we discuss whether there are any benefits of migrating your website from one company (or CMS) to another. Should you, or shouldn't you move!Read more
Website chat facilities, do they really work?
Should we or shouldn't we add one to our website? We look at the benefits of website chat facilities and some interesting stats in 2021Read more
What is Google paid search or PPC?
Within this article, we give you a really quick peek into Google's paid search or PPC platform and highlight some very important do's and don'ts of running a successful campaign!Read more
What is Responsive Web Design?
We'll try and explain in a 'non-techy' fashion what the term fully responsive refers too, and how and why our websites work brilliantly across multiple devices.Read more
What on earth is SEO?
Many people talk about SEO and the fact it can bring 'free traffic' to your website. Partly true, but unless you know what you're doing, you need to pay someone to help you get there!Read more