We're delighted to say that 2018 was a busy year for Correl8. We designed, built, optimised and marketed a number of websites throughout the year, expanding our client base and knowledge of the industry in the progress. We also found the time to re-design our own website and begin exploring new technologies. Let's take a look at a few projects:
Our roots are in Website Development, having entereed the industry more than 15 years ago. We are proud of how far our buisness has grown since then, including the creation of our own Content Management System, Correl8. This year, we have built a number of web solutions into the Correl8 platform with some switching over from competing systems.
Correl8 have been busy building new websites for clients such as Sport Options which has just recently gone live and provides sport fans with flights and accomodation for the very best sporting events. Right now, you're able to book for UEFA Champions League matches and Euro 2020 qualifiers. Using bespoke modules created inside Correl8, Sport Options staff will be able to load in flights, accomodations and more. You can explore their new website at https://www.sportoptions.com/.
Swan Property Management
Swan Property's website went live in Novemeber and is a welcomed modernisation of their website. It's true to the old site and their branding, whilst providing a modern way to search for property lettings in Crawley, Horley and Gatwick. You can read more about this website launch here.
New websites were built for other local companies include Costa del Sol Tapas Bar and Resturant, PG Tippers Skip Hire and language schools such as ILS English, which will be launching later this year. Some companies such as Lanacre Tree Care switched over to Correl8 from Wordpress.
We worked with clients both local and national on various proposals to drive more traffic to their website and increase sales. Our team planned and implement campaigns in both search engine optimisation, Pay-Per-Click and social media.
We have worked with Jerry at Foxhill Firewood in the past and were very happy to offer our services to help with his latest adventure into firewood production. Our development team designed and built a new website for them and began AdWords and optimisation campagins.
Like all of our SEO clients, we correlate a range of keywords relating to their buisness and benchmark their current position. On average, Foxhill Firewood was ranking 100th. Within a month of creating new content pages, their average position had increased to 47th- a remarkable improvement. After 6 months of continued optimisation and content writing, their average position ranks them 20th on Google. 65% of their keywords also rank within the top 10.
In terms of advertising, we ran both Google and Facebook ads in the autumn of 2018 which have been sucessful in driving more sales. Foxhill Firewood are now looking to expand their online sales with an advanced checkout and billing system which our team are currently working on.
KpH Group limited
KpH Group Limited were looking to expand their online presence after recently having their website redesigned. Correl8 were contracted to optimise their website content and create an AdWords campagin. We use professional search engine ranking software to track a website's position in Google search results.
In May, we added 100+ keywords and found that their website was ranking on average at 80th. After creating new pages and optimising content, this number increased to 66th. Their predicted traffic forecast also trippled. We then created new pages for their 'Related Services' in December, each with a new URL and updated navigation to help build out their website's structure. This should make their sitemap easier for search engines and users to understand.
Orlando Villas Direct
For Orlando Villas Direct, reaching out to new and old customers is vitally important. Their buisness revolves around selling villa rentals to Disney fans and travel lovers alike. An important part of their marketing strategy is to run advertising campagins across platforms used by their target audience. We have just started running their most recent promotions on Facebook and Instagram which is already proving popular at driving users to their website.
As we are also very familliar in website design and development and will be working to improve engagement on their website to hopefully drive more sales. You can learn more about Orlando Villas Direct here.
Looking to the future...
It has been a very busy year for Correl8, running online marketing campaigns, exploring emerging technologies such as Virtual Reality and building new websites including the recently re-designed Correl8.com. We are working on a number of exciting projects in the pipeline which we can't wait to share with you all throughout the upcoming year. Stay tuned to our social media channels on Facebook and Twitter to keep updated.
Have a read of why we beleive the future is wireless.