"Running online marketing programmes is easy: you chuck a few ads and keywords into Google, stuff every page of your website with keywords, broadcast millions of emails to people who have not necessarily given you permission and coin it in, right? Hmmm.....not quite!"
Everyone knows that online marketing is not that simple but most businesses in the UK don’t truly appreciate how subtle and complex it can be to run a really effective marketing campaign.
And what makes it harder is that every time enough people find a way to cheat the system, "Whack!" Google, or someone else closes the loopholes.
Long-term, Safe and Sustainable Marketing
We pride ourselves in making sure everything we do is ethical, legal and won’t get you into trouble at a later date. Our search engine optimisation strategies are compliant with the guidelines laid out by search engines and we still manage to make more than triple digit percentage increases in traffic for many of our clients.
Our paid search strategies equally focus on ethical, sustainable best practices and we still manage to put lots of zeros on the ends of our client’s revenue figures, often whilst taking zeros off their expenditure.
Our HTML email marketing strategies respect the user and we’re committed to maintaining excellent deliverability and legal compliance, as well as profitability. In fact, we consistently out-perform industry benchmarks of open and click-through rates.
If you are considering outsourcing the management of your online marketing activites or equally if you are looking for training and consultancy services then we have the expertise you require.